FMCG is a typical FMCG industry, which mainly relies on fast turnover and repeated purchases and consumption of consumers to expand its scale and operating income. The industry continues to grow as the level of modernization continues to rise and the pace of life accelerates.

The pace of urbanization has accelerated and the fast food market has exploded.

The Chinese government has made "deep urbanization" a policy goal for the next decade. Currently, China's urbanization rate is 51%. Assuming China's urbanization rate reaches 60 percent by 2020, 120 million new people will be living and working in cities. According to the survey, per capita food and beverage consumption in cities is 2.5 times that in rural areas, and the gap has been widening since 1985. Assuming this trend continues, total food consumption by urban residents will increase by 85 percent to 7 trillion yuan by 2020. The demographic shift will create huge potential markets for food and beverage companies.

It is expected that the higher the urbanization rate, the more popular the brand FMCG will be among consumers. The urbanization rate in the United States, Japan and Oceania is above 70% (that is, about 20 percentage points higher than in China), and their per capita consumption of fast food is 10-20 times that of China. There is no doubt that brands will benefit more than the average company, as demand for FMCG among city dwellers rises sharply. Even at the same level of per capita GDP as China (Russia, Brazil and Mexico, for example), their per capita consumption of fast food is 3-8 times that of China. This shows that China's FMCG industry is still in the early stage of development, and there is still a lot of room for growth in the future. The fast food industry is expected to grow faster than overall GDP over the next decade.

In the period of slower GDP growth, the FMCG industry is strongly defensive. FMCG only accounts for a small part of household spending and is a basic consumer product. They are highly defensive in an economic downturn. Comparing the income of the food industry, the income of the beverage industry, the GDP growth rate and the CPI data between the first quarter of 1999 and the second quarter of 2012, it can be seen that the food and beverage industry has maintained a growth rate of more than 10%.

Fast food development trend so good, food machinery can share a piece of the cake.

Most of the food for sale that consumers usually see on the shelves is processed strictly by the factory, packaged and formed, and transported to the consumers. The processing link cannot be separated from the close contact with food machinery and equipment. The development of food and food machinery complement each other, especially under the background of the development of modern industry, more and more food machinery is put into food processing. In addition, the increase of human cost also enables food processing enterprises to choose machine production, which not only effectively controls the cost, but also improves the efficiency.

The good development trend of FMCG has witnessed the immortal legend of food industry. As an important part of food industry, food machinery directly serves food industry. It is reported that the market size of China's food machinery industry reached 7.2 billion yuan in 2006, 8.5 billion yuan in 2007, up 18.1% year on year, 9.7 billion yuan in 2008, up 14.1% year on year, 11.3 billion yuan in 2009, up 16.5% year on year, and 13.6 billion yuan in 2010, up 20.4% year on year. In the 12th five-year plan, the market size of China's food machinery industry will continue to maintain a rapid growth trend, and the market size is expected to reach 39.8 billion yuan by 2015.

However, in the long run, the food machinery industry cannot rely on a good market complacent, but rely on its own strength to stand on the market. It is understood that the food machinery industry in our country and the developed there is a big gap with the opening up of the Chinese market, more and more foreign brands with strong economic strength and strong technical force, the domestic enterprise without suffering consciousness, or will be eliminated in the market competition, only through technology innovation, constantly improve the enterprise product competitive power, to "like a duck to water."